Big Impact Appeal

The Big Impact Appeal and the Multiplying Gift Appeal are the same thing. In 2018, we decided to change the name of this annual appeal to the Big Impact Appeal so that it communicates to supporters what their donation can help to achieve in a stronger, simpler way. In communications to some long-term supporters, however, we have continued to refer to the appeal as the "Multiplying Gift Appeal" as this is a name they have become familiar with over time and many look out for it at tax time each year.

During World Vision’s 2017 financial year, we partnered with the UN WFP to provide life-saving food to almost 1.1 million people in 14 countries. Entire communities also benefited from projects taking place alongside our food distribution programs that focus on fighting hunger in the long term.

"The United Nations World Food Programme (WFP) is the largest humanitarian agency fighting hunger worldwide. For over two decades, World Vision has been partnering with the WFP to deliver food assistance.

The WFP provides food and supplies, while we ensure these reach those most in need. We also use our expertise in long-term development to deliver food as part of comprehensive food assistance programming -- including livelihoods training, school feeding programs and food for assets initiatives."

World Vision partners with the World Food Programme to distribute food as this partnership enables World Vision to utilise the significant supply and resource networks of the WFP. We come together in a commitment because just delivering food alone is not a sustainable solution to hunger in the countries we operate in. This partnership allows World Vision to have better oversight in areas where we have people on the ground who can ensure the distribution of food security measures is done in accordance with the law and policies governing our joint partnership. 

"Your donation delivers 10 times the value by supporting comprehensive food assistance programming that meet urgent needs and creates lasting impact. Here's how:

  1. You help us deliver food assistance in partnership with the UN World Food Programme.
  2. You help us distribute essentials like rice, wheat, beans and cooking oil to those facing severe food shortages.
  3. You help us provide families with short-term rations in exchange for their work on public assets like roads and dams.
  4. You help us provide children with nutritious food to encourage school attendance, maximising their chance to overcome poverty.
  5. You help us train community members in agriculture and ways to increase their incomes.
  6. Our strong community relationships help ensure food reaches those most in need.
  7. You help support cash-in-kind initiatives where cash, vouchers or payments are distributed so people can purchase food locally.
  8. You help us provide families with the support and information they need to raise strong, healthy children.
  9. You help us meet urgent food needs when disaster strikes.
  10. You support food assistance initiatives such as livelihoods training and nutrition programs that create lasting impact.

In effect it does, however it is translated as value in "food assistance".

Food for work, food for training and school meals initiatives are all part of our food assistance programming. Food for work involves providing families with short-term rations in exchange for work on the building or rehabilitation of community infrastructure such as dams and roads. This helps to improve long-term food security and community resilience. Through food for training, community members learn new farming skills and other ways to sustainably increase their incomes. School meals provide children with nutritious food and encourage their attendance - maximising their chance to overcome poverty in the long term.

To ensure that each designated country receives the level of food assistance support it needs, funds donated to the Big Impact Appeal/Multiplying Gift Appeal are firstly combined and then distributed in line with the assessments that World Vision and the United Nations World Food Programme have undertaken in order to determine those who need food most in the region. In 2018, your donation will help fund food assistance programming in South Sudan, Somalia, Uganda, Kenya, the Democratic Republic of Congo, Lebanon, Iraq and Myanmar.

It would not be practical to allow every supporter to elect which of these countries they would like their contribution directed to and would likely lead to surplus funds in some areas and shortfalls in others.

Your donation this year:
$100 provides $1000 worth of food assistance for up to 84 people for one month
$200 provides $2000 worth of food assistance for up to 169 people for one month
$500 provides $5000 worth of food assistance for up to 422 people for one month
$1,000 provides $10,000 worth of food assistance for up to 845 people for one month
$2,500 provides $25,000 worth of food assistance for up to 2114 people for one month
$5000 provides $50,000 worth of food assistance for up to 4228 people for one month


Charity Tax Deductible Donations

Every year, the Australian Tax Office (ATO) provides an incentive for people to donate to charities by making your contributions tax deductible. This means that gifts you make to registered charities like World Vision that have Deductible Gift Recipient status can be claimed as a tax deduction when you submit your tax return at the end of the financial year. For example, the full amount of your donation of $2 or more to the Multiplying Gift Appeal/Big Impact Appeal is tax deductible. We will send you an Annual Tax Statement at the end of the financial year so that you have a record of the donation/s you have made when preparing your tax return. You can find more information about the rules and guidelines for tax deductible donations by visiting the ATO website.

Gifts of $2 or more to a non-profit organisation like World Vision Australia that has Deductible Gift Recipient status with the Australian Tax Office (ATO) are tax deductible, depending on your own personal tax position. For rules and guidelines about tax deductible donations, visit the ATO website.

The types of donations that are tax exempt include monetary donations of $2 or more, financial assets such as shares, and in kind donations of property. To find out more about the types of donations that are tax deductible, visit the Australian Tax Office website.

You can make a tax deductible donation to World Vision Australia on our website, by completing and returning a donation coupon you receive from us, by calling our friendly team on 13 32 40 or by visiting a World Vision stand in your local shopping centre. We will send you an end of year tax statement that you can use to claim a deduction when completing your tax return.

Donations of $2 or more to Australian charities like World Vision that deliver international aid and development are eligible to receive tax deductions as long as the charity is registered with the Australian Charities and Not-for-profits Commission and endorsed by the Australian Tax Office as a Deductible Gift Recipient. Tax deductibility will also depend on your own tax position. Visit the Australia Tax Office website for more information.

Like individuals, Australian businesses can claim charity donations as a tax deduction as long as the charity is registered with the Austalian Tax Office (ATO) as a Deductible Gift Recipient. Visit the ATO website for more information.

When you make a donation to World Vision, we will send you an Annual Tax Statement at the end of the financial year that will help you claim a tax deduction when it is time to prepare your tax return. As long as your donation is $2 or more, you can claim the full amount of money that you donated in the section on your tax return that deals with Gifts and Donations. Make sure to keep a copy of the Annual Tax Statement we send you as proof of your donation.

"A tax deductible donation receipt, which is also sometimes referred to as a donor acknowledgement letter, is provided to you by a charity as proof of your donation for tax deductibility purposes. World Vision does not issue individual tax deductible donation receipts. Instead, we will send you an Annual Tax Statement in July that contains a summary of tax-deductible donations you made to us over the course of the previous financial year. This will help you claim a tax deduction when it is time to prepare your tax return.

We will send you an Annual Tax Statement in July that will include all the donations you have made to World Vision Australia over the previous financial year. If you need a copy for your tax statement before the end of the financial year, please call our friendly team on 13 32 40 and they will be happy to help.

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