About the Multiplying Gift Appeal
Multiplying Gift Appeal: Helping us deliver 10 times more to hungry children and their families.
World Vision’s Multiplying Gift Appeal has been an annual fundraising campaign for World Vision since 1996. For many years it has been strongly supported by donations made by both the general public and corporate Australia.
With funds raised by this appeal, World Vision distributes life-saving food and relief essentials in countries where people are in desperate need of assistance. A small percentage of donations may also be applied towards the educational, environmental and management activities of the projects, and the costs of staff to run them.
What "multiplying gift" means
When you give to the Multiplying Gift Appeal, we do just that: multiply your gift up to 10 times and help save lives. This means that:
- $50 can provide $500 worth of life-saving food
- enough to feed 10 families for one month* - $175 can provide $1,750 worth of life-saving food
- enough to feed 35 families for one month* - $550 can provide $5,500 worth of life-saving food
- enough to feed 110 families for one month* - $2,200 can provide $22,000 worth of life-saving food
- enough to feed 440 families for one month*
Corporate Australia supporting the Multiplying Gift Appeal
The support shown by Australian businesses to this appeal is a huge part of its success, each and every year. For many Australian business, seeing the value of a donation multiplied by up to ten brings enormous reward, and certainty that they are making a difference.
This year, World Vision once again encourages corporate Australia to make a contribution to the Multiplying Gift Appeal that really will help change lives. World Vision asks that Australian businesses consider giving an amount such as:
- $3,000, to provide $30,000 worth of life-saving food
- enough to feed 600 families of 6 for one month* - $7,500, to provide $75,000 worth of life-saving food
- enough to feed 1,500 families of 6 for one month* - $12,000, to provide $120,000 worth of life-saving food
- enough to feed 2,400 families of 6 for one month*
* Please note, amounts shown are indicative (based on contracts in the 12 month period prior to September 2010). Any significant variation will be updated on this site. The price of $50 is calculated based on the cost it takes to deliver the food to all benefiting countries, divided by the total number of families receiving a monthly ration of food.
Should funds raised for the Multiplying Gift Appeal exceed the amount required to fund World Vision's work in delivering food aid and other essential supplies provided by the World Food Programme and other United Nations agencies, World Vision will use the excess funds in other work to help communities respond to the causes and effects of food insecurity.
Who the Multiplying Gift Appeal helps
In 2010, more than 925,000 hungry children and their families in Mozambique and other countries throughout Africa, Asia and the Caribbean were assisted by food distribution made possible by this appeal. Over $5.2 million was donated by generous Australian individuals and businesses.
In 2011, funds raised will provide food aid for hungry families throughout Africa, Asia and the Caribbean. These people will receive monthly rations, for example:
- 10kg of cereals (sorghum, maize, rice)
- 1kg of pulses (beans, peas, lentils)
Once again, World Vision hopes to raise enough to provide food aid to over 925,000 people - those living in Zimbabwe and others in similar situations in Kenya, Haiti, Myanmar, Pakistan, Sudan (northern and southern), Uganda, Zambia and the Democratic Republic of Congo (eastern).
Watch a video to see Lucia's life in Mozambique: Food for Lucia
Distributing the food aid
The
World Food Programme (WFP) sources food locally, regionally, or, if necessary, from overseas. WFP then transports the food overland by available transport such as trains and trucks to distribution points in Zimbabwe. The World Vision team will receive the food aid here, and be responsible for its warehousing and distribution to registered beneficiaries.