What is the Multiplying Gift Appeal?
Multiplying Gift Appeal: Helping us deliver 10 times more to hungry children.
World Vision’s Multiplying Gift Appeal has been an annual fundraising campaign for World Vision since 1996. For many years it has been strongly supported by donations made by both the general public and corporate Australia.
With funds raised by this appeal, World Vision distributes life-saving food and relief essentials in countries where people are in desperate need of assistance. A small percentage of donations may also be applied towards the educational, environmental and camp management activities in the refugee camps, and the staff and administrative costs in running refugee camps.
Video Story: Food for thought: Food distribution in northern Uganda
What does "Multiplying Gift" mean?
When you give to the Multiplying Gift Appeal, we do just that: multiply your gift 10 times and help save lives. This means that:
- $63 can provide up to $630 worth of life-saving food – enough to feed 10 families of 5 for one month.
- $158 can provide up to $1,580 worth of life-saving food – enough to feed 25 families of 5 for one month.
- $633 can provide up to $6,330 worth of life-saving food – enough to feed 100 families of 5 for one month.
Please note, amounts shown are indicative (based on contracts in the 12 month period prior to September 2008). Any significant variation will be updated on this site.
Corporate Australia supporting Multiplying Gift Appeal
The support shown by Australian businesses to this appeal are a huge part of its success, each and every year. For many Australian business, seeing the value of a donation multiplied by ten brings enormous reward, and certainty that they are making a difference.
In 2009, World Vision once again encourages corporate Australia to make a contribution to Multiplying Gift Appeal Partners that really will help change lives. World Vision asks that Australian businesses consider giving an amount such as:
- $2,500, to provide $25,000 worth of food aid for 395 families; or
- $5,000, to provide $50,000 worth of food aid for 790 families; or
- $10,000, to provide $100,000 worth of food aid for 1,580 families.
Please note, amouns shown are indicative (based on contracts in the 12 month period prior to September 2008). Any significant variation will be updated on this site.
Who does Multiplying Gift Appeal help?
In 2008, more than 761,000 hungry children and their families in Zambia and other countries throughout Africa were assisted by food distribution made possible by this appeal. Over $3.8 million was donated by generous Australian individuals and businesses.
Story: Food aid helps create a brighter future for Laker
In 2009, funds raised will provide food aid for displaced people living in camps in northern Uganda. These people will receive monthly rations of:
- 7.2kg of cereals (sorghum, maize, rice)
- 1.2kg of pulses (beans, peas, lentils)
- cooking oil
Once again, World Vision hopes to raise enough to provide food aid to over 760,000 people - those living in Uganda and others in similar situations in Kenya, Lesotho, Myanmar, Malawi, Sudan, Zambia and Zimbabwe.
Distributing the food aid

The World Food Programme (WFP) ships food aid from the United States, Europe and other locations to the Kenyan port of Mombasa and then transports the food overland by train and truck to distribution points in northern Uganda. The World Vision team will receive the food aid here, and be responsible for its warehousing and managing the distribution of the food to registered beneficiaries.
Story: Situation critical: Uganda
What will you receive?
If we receive your donation before 30 June, you may be able to claim it as a deduction this financial year, depending, of course, on your individual tax position. For corporate donations, the estimated tax savings rate would be the applicable company tax rate.