How ARISE boosted Janaki’s business
Janaki had several failed ventures in the past. But with support from the ARISE project, she now runs a successful business employing 35 people.
From a factory in her parents’ backyard, Janaki and her staff make brushes from coconut husks. She started with one supplier, but he could only give her a limited amount to work with each week.
“I realised if I bought the materials on my own I would make a much better profit,” she said. “So I needed to take a loan to continue my business forward.”
But without formal credit history, most banks would view her as too high risk.
In June 2016, Janaki received an ARISE loan of Rs$600,000 (AUD$5,400). She used it to buy a cutting machine and a brush polishing machine. The rest she used as operating capital, buying a large stock of husk from local producers and employing 10 more people.
Now, Janaki’s brushes are exported internationally. And the project’s ongoing business coaching has encouraged her to expand even further. This includes into value-adding activities like fitting the brush handles, which is currently done elsewhere, and making other products like doormats.