When you buy a punnet of Eureka blueberries from Coles Supermarkets, you get to enjoy one of Mother Nature’s most delicious and nutritious berries, grown right here in Australia.
And from now until the end of the 2020 blueberry season, you’ll also be helping farming families in developing countries grow more food and improve their incomes.
Five cents from every punnet of Eureka Australian Blueberries you buy will go to support World Vision’s work to improve livelihoods in poor communities around the world.
Over several years, Mountain Blue Farms, producers of Eureka blueberries, have been generously supporting World Vision projects to improve health and education in northern Uganda.
This has included major upgrades for a district health centre, construction of teacher housing and support for an annual youth soccer tournament.
Now they’re extending an opportunity to blueberry lovers around Australia to join them in making change in children’s lives.
Eureka blueberries were born out of Mountain Blue Farms’ passion for farming innovation in their quest to produce bigger, better blueberries.
They were discovered when Mountain Blue Farms founder and pioneer of blueberry farming in Australia, Ridley Bell, crossed two existing blueberry varieties without any genetic modification. The result was the jumbo-sized Eureka berry.
It’s that kind of innovation that your blueberry purchases will help to inspire and support through World Vision projects that provide struggling farmers with the tools and knowledge to grow their way out of poverty.