Buy Eureka blueberries and help farming families thrive


When you buy a punnet of Eureka blueberries from Coles Supermarkets, you get to enjoy one of Mother Nature’s most delicious and nutritious berries, grown right here in Australia.

And from now until the end of the 2020 blueberry season, you’ll also be helping farming families in developing countries grow more food and improve their incomes.

Five cents from every punnet of Eureka Australian Blueberries you buy will go to support World Vision’s work to improve livelihoods in poor communities around the world.

Over several years, Mountain Blue Farms, producers of Eureka blueberries, have been generously supporting World Vision projects to improve health and education in northern Uganda.

This has included major upgrades for a district health centre, construction of teacher housing and support for an annual youth soccer tournament.

Now they’re extending an opportunity to blueberry lovers around Australia to join them in making change in children’s lives.

Eureka blueberries were born out of Mountain Blue Farms’ passion for farming innovation in their quest to produce bigger, better blueberries.

They were discovered when Mountain Blue Farms founder and pioneer of blueberry farming in Australia, Ridley Bell, crossed two existing blueberry varieties without any genetic modification. The result was the jumbo-sized Eureka berry.

It’s that kind of innovation that your blueberry purchases will help to inspire and support through World Vision projects that provide struggling farmers with the tools and knowledge to grow their way out of poverty.

Left: Enjoy delicious Eureka blueberries this season and help farming families around the world improve their livelihoods. Right: Ridley and Mieke Bell from Mountain Blue Farms visited a World Vision agriculture project on a recent trip to Uganda.

Supporting farmer innovation 

Your blueberry purchases will help support initiatives like Farmer Managed Natural Regeneration  or FMNR, which World Vision has introduced to rural communities across Africa and Asia over the last 10 years, regenerating over one million hectares of degraded land.

Through FMNR, farmers prune the regrowth sprouting from tree stumps and roots that they may have previously seen as weeds to be cut and burned to make room for crops. As the trees regrow, the land is revitalised, leading to dramatically improved harvests and livestock productivity, and increased food and income for farming families.

In East Sumba, Indonesia, for example, an FMNR project has resulted in community members planting over 100,000 new trees and regenerating over one million more. This has enabled farmers to start growing rice again on previously infertile land.

And in Ethiopia, FMNR has turned a bare mountain into a dense forest and the community has been able to sell carbon credits resulting from this reforestation to the World Bank, generating funds they have used to boost local economic development, such as building grain stores and flour mills.

When you buy Eureka blueberries, you’ll join Mountain Blue Farms and Coles Supermarkets in sharing the goodness with farming families around the world. 

Left: In East Sumba, Indonesia, children were involved in planting tree saplings and learning how to protect the environment. Right: In Ethiopia, Aster can now produce almost 10 times as much grain and is now growing papayas and other fruits after taking part in an FMNR project.