Nine years on.
Since Hugh Jackman first visited Ethiopia in 2006, the impact of his actions have had a tremendous run-on effect for the wider community of Kochere, the region where Dukale lives.
“The participation in the film with Jackman motivated me to dream big and work hard. Before Jackman’s visit to Kochere I had 2000 coffee trees, but now 4000. Not only the number of coffee trees increased but also the way how I handle my coffee farm, coffee preparation, and compost usage have been changed and improved,” Dukale says. Since appearing in the film, Dukale’s export quantity has risen to about 600 kg per annum, he now employs 10 staff, and has received training on coffee preparation and compost usage.
Adanech, Dukale’s wife, has joined a women’s savings group in their village. The ability to contribute to the collective funds as well as to take out a small loan to help start up her tea shop has created a greater sense of community. It has also allowed her to educate all five of their children.
Sigiga Coffee Farmers Primary Cooperative was established 40 years ago but due to a long standing lack of industry education or regulated coffee pricing, it has consistently struggled. The cooperative’s current chairman, Haile Maro, says that since working with World Vision, there has been noticeable improvement in the price of coffee, members’ earnings and quality of life.
“We collect coffee from our members at a reasonable price, process it, and supply to the Ethiopian Commodity Exchange (ECX) for grading. Then we supply to Yirgachefe Coffee Farmers Union and export directly to foreign market. This year we installed a new coffee pulping machine worth 22,000 USD donated by World Vision,” says Haile.
Kochere coffee has now been granted the certificate of FairTrade premium which has helped farmers and their families immensely. The increase of education and agency given to local farmers means the Sigiga Cooperative is no longer in debt or suffering at the hands of deceptive private coffee traders. Workers are able to feed their families and educate their kids, all thanks to training and business improvement opportunities.