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World Vision
 

Fair Trade and Access to Markets

  • Needs

    Many small producers in rural areas of Ecuador don’t generate enough income to provide for their families or grow their businesses because they cannot compete with larger producers in the marketplace.

  • Goals

    To reduce poverty among small agricultural and craft producers and their families by providing them with technical advice and support so that they can improve their products and gain access to markets.

  • Activities

    This project is working to build the capacity of small agricultural and craft producers to innovate, improve product quality and successfully market their produce. Small producer cooperatives and networks are being formed and strengthened so that they can collectively participate in Ecuador’s growing Fair Trade market.

    Producers are learning new skills and gaining experience by participating in local and regional workshops, seminars and exchange visits.

    The project is developing a school for alternative trade and commerce to support the development of small producers throughout Ecuador.

  • Beneficiaries

    2,582 small producers and their dependents will benefit indirectly from the project.

The Situation

Update: July 2011

A food fair was held recently in the Ecuadorean capital, Quito, where all participating producers showcased their products and explained their product development processes to the public.
 
So far, the project has enabled 37 small producers to successfully create and market fair trade items and obtain good prices for them. Their products, which include cheese, jam and craft items, have gained a foothold in the local marketplace and this is enabling them to innovate and explore new opportunities.

Current priorities include efforts to identify potential new markets and product gaps that the small producers may be able to fill.

Through the project’s alliance with the Latin American Network for Community Trade, the small producers have been able to immerse themselves in learning as much as they can about fair trade and Latin America’s solidarity economy concept, which is now supported by government policy in Ecuador, Bolivia and Brazil.

Update: September 2010

84 small producers finished the fifth and final module of the School of Solidarity Economy and Fair Trade.  The curriculum focused on advocacy and active participation in fair trade events and trade meetings.  The school has equipped producers to make good quality products and to access local markets, by covering topics such as business plan development and the principles of commercialisation.

The small producers participated in three fair trade events, where they were able to promote their produce.

The first steps were taken towards establishing international trade networks.  The project aims to assist the producers in forming associations that will enable them to trade their products in European and American markets.

Updates

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